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Pitti Uomo to celebrate 10th anniversary at January edition in at Florence

Italian company Pitti Immagine Uomo will host a few events at its next edition to be held in Florence from January 10 to 13. It would show how borders between fashion, sportswear and athleisure are always more blurred and reciprocally interacting. Pitti Uomo is one of the world’s most important platforms for men’s clothing and accessory collections and is also used for launching new projects in men’s fashion.

The next edition of the international menswear show will host ‘Golden Goose Deluxe Brand’ among its special guests and events. The Italian brand founded in 2000 by Francesca and Alessandro Gallo will celebrate the 10th anniversary from the launch of their iconic sneaker within an event-installation at Stazione Leopolda as Special Project @ Pitti Uomo.

Another crossover project will be showcased. Cottweiler for Reebok will be the designer project of Pitti Uomo’s January 2017 edition, a merger between sportswear, fashion and street wear. London menswear label Cottweiler designed by Ben Cottrell and Matthew Dainty will launch a debuting collaboration collection with Reebok. Brit style icon, Paul Smith will be the special guest of this edition.

 
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