Raffaello Napoleone, CEO, Pitti Immagine has urged the Italian government to find sustainable and practical solutions for current problems by involving local entities and regions. He said cancellation of events reinforces the uncertain climate and risks stopping the preparation phase leaving little time for companies and buyers to plan and organize their travels and participation in trade shows.
Napolean said they have already taken necessary measures as per strictest security protocols requested by authorities. They plan to trace buyers’ path, their accesses to sites and plan pavilions and booths. They have also devised fittings in order to guarantee distancing. Pitti Immagine has also collaborated with Florence hotels and restaurants to guarantee the safest conditions as international trade shows aimed at economic insiders only are controlled and planned events with minimal accident rates. The collections that will be presented in these months will be sold starting from next fall.