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Pepe Jeans buys French brand Faconnable

Pepe Jeans has acquired the French fashion brand Façonnable. Pepe intends to carry out a complete overhaul of the Façonnable business, focusing especially on the retail trade. Façonnable was founded in France and it was owned by US department store chain Nordstrom until 2007. Then it was acquired by M1, which itself happens to own Pepe Jeans.

Now that M1 has sold a 100 per cent stake in the French label to Pepe Jeans, Façonnable will still be based in Paris, but the design office will relocate to Barcelona. Façonnable is an international high-end men's and women's tailor founded in 1950. In 2013 Façonnable recorded a turnover of 47.2 million euro with losses for over 30 million euro. The label tried to recover in the last few years, without success. In 2015, Façonnable laid off 96 of its 448 employees.

The brand is still renowned for its smartly cut, continental-flavored men’s clothing — plus the knack for color and elegance. It was once popular as a purveyor of tuxedos for Hollywood stars attending the Cannes film festival. Tailored denim oxfords, classic fit linen sport shirts, lightweight microfiber jackets, and hybrid swim trunks in brilliant colors reflect Façonnable's impressive range.

Façonnable has remained true to its origins with sharp construction and trend-transcending designs. The label launched a women's line in 1995.

 
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