Eastman and Patagonia have collaborated on a line of T-shirts. Outdoor apparel retailer Patagonia will use a fiber made by Eastman called Naia. Named for its enhanced sustainability, Naia is made with 60 per cent recycled content. Unlike other cellulose-based yarns and fibers, this option requires fewer virgin materials to make an environmentally friendly product.

Naia is made from a combination of molecularly recycled waste material, recycled cellulose and renewable wood pulp. The recycled cellulose comes from waste materials, textile waste and non-forest-derived cellulose waste. Eastman’s cutting-edge molecular recycling technology breaks down hard-to-recycle waste materials like plastic packaging and old carpet into fundamental building blocks to produce the acetic acid used to make cellulose acetate yarn and fiber.

This process not only produces fewer greenhouse gas emissions but also diverts waste materials from landfills, incinerators and other undesirable end-of-life destinations, finding new value for pre- and postconsumer waste that is not suitable for recycling by traditional means.

Eastman makes continuous efforts to collaborate with eco-conscious partners throughout the value chain. Patagonia has always been a company that chooses its fibers carefully and responsibly. Patagonia customers want garments that reflect who they are and what they care about without compromise on comfort and quality.