Despite a turbulent economic and political environment, the upcoming Paris fashion show from October 10 to 14, organised by Messe Frankfurt has sent out reassuring signals of doing a good business. Exhibitors who would be part of the show with their new fashion ware and innovative products have already sensed a certain buoyancy in the market. Messe Frankfurt France had a significant drop in visitor numbers in the last few weeks. Considering the circumstances, the show recorded a limited decrease of 4.6 per cent. Visitors to the upcoming show seem to be more international. Around 80 per cent visitors are expected from abroad.
However, number of visitors coming from countries that recently been subjected to visa restrictions would be low. In contrast, the American continent, represented by Colombia, Argentina and Mexico posted good results that were up by 5 per cent. This demonstrates how attractive the show is. And this is what helps them to draw in customers across the globe.
The trend is confirmed by the good results from Australia (+20 per cent). Northern and Eastern Europe have as a whole increased visitors (from +13 to +20 per cent on an average) following the example of Norway, Finland, Denmark, the Ukraine, Romania, Lithuania, Bulgaria, Austria and Switzerland to name a few. Following increase in number of French visitors, this show confirms the interest shown by domestic buyers with a significant rise of +11 per cent.
