The ‘Italia è Moda – Italian Fashion Days in the World’ (Giornate della Moda Italiana nel Mondo – GMIM) series is being held from October 10 to November 14, 2025. It will include events in Belo Horizonte, Rio de Janeiro, and São Paulo. Launched by the Minister of Foreign Affairs and International Cooperation, Antonio Tajani, within the framework of the Diplomacy for Growth, this initiative represents a key element in promoting Italian excellence abroad. Through its network of Embassies, Consulates, Italian Cultural Institutes, and Italian Trade Agency Offices, the Ministry of Foreign Affairs supports these efforts to enhance Made in Italy and foster its internationalization.
On this occasion, the MAECI (Ministry of Foreign Affairs and International Cooperation) – ICE (Italian Trade Agency) presented its ‘OpportunItaly’ campaign in Brazil for the first time. Part of the Export Action Plan, it promotes business connections between Italian companies and foreign operators through digital business matching services and content focused on strategic sectors of Made in Italy.
Following its earlier stages at the Italy Pavilion at Expo Osaka 2025 and in Dubai, as well as numerous promotional events organised by the Italian diplomatic-consular network over the past months (beginning with the Embassy in Athens), GMIM is now being held in Brazil.
In Belo Horizonte, Alessandro Cortese, Italian Ambassador to Brazil, inaugurated the exhibition ‘Italian SportDesign and more,’ organized by the Consulate General in collaboration with ICE-ITA Brazil (Italian Trade Agency – Brazil office), the Sportsystem Foundation, ANFAO (National Association of Italian Optical Manufacturers), and the Design School of the State University of Minas Gerais (UEMG).
In Rio de Janeiro, the Consulate General and ICE-ITA Brazil will organize the talk ‘Exporting La Dolce Vita – Beautiful and well-made: the potential of high-quality Italian products in the international arena’, in collaboration with the Federation of Industries of Rio de Janeiro (FIRJAN), hosted at the Palácio da Cidade.
The initiative is supported by Italian Trade Agency and in partnership with the main sector associations, including ANFAO, Camera Nazionale della Moda Italiana, Confapi Uniontessile, Confartigianato Moda, Confartigianato Orafi, CNA Federmoda, CNA Orafi, Confindustria Accessori Moda, Confindustria FEDERORAFI, Confindustria Moda – Federazione Tessile e Moda, Cosmetica Italia, and Altagamma.
