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Outerwear capsule from Zara to strengthen segment

Zara has expanded its outerwear selection. Although the brand had already launched some outdoor clothing pieces in previous seasons, including anoraks, jackets and children’s clothing, the chain is strengthening its presence in the segment with the launch of a dedicated outerwear capsule collection.

Called TRF Recycled, the collection continues the brand’s commitment to sustainability with pieces made from recycled polyester derived from plastic bottles. Meanwhile, the words ‘Please Recycle; are printed on belts and hoods to remind consumers of the line’s sustainability message.The collection includes silver puffer jackets, puffer coats, joggers, technical backpacks and chunky trainers, and waterproof, two-in-one parkas.

Zara is the signature brand of the Spanish group Inditex. Earlier this month, Zara launched its online store in 106 new markets, bringing the total number of countries where it operates an e-commerce channel to 155. Currently, the chain has a physical presence in 96 markets and is progressing towards the group goal of selling all of its brands online worldwide by 2020.

Zara also has the best conversion rate in the Spanish online fashion sector. Its conversion rate is 12 per cent, which is more than its competitors Asos (nine per cent) or Massimo Dutti (nine per cent).

 

 
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