Only has launched Black Forever Denim by Soorty.

Black Forever delivers a mix of innovation, craftsmanship and expertise.

Only is a brand belonging to Bestseller.

The launch of ecological denim utilizing new fashionable and sustainable solutions is available in a variety of applications – jeans, skirts, tops, and jackets.

Black Forever turns black denim into a timeless piece of clothing, featuring lower impact in dyeing and super soft hand feel, giving the wearer amazing comfort even after many home laundries. There is a lower environmental footprint with Black Forever using less water, chemicals, and energy than conventional dyed products.

The Black Forever approach is futuristic, fashionable, and ecological.

Fashion trends and inspiring editorial content are the backbone of Bestseller, a family-owned accessories and clothing company based in Denmark. The company, which aims to provide fast affordable fashion for consumers worldwide, features a diverse portfolio of more than 20 different apparel brands, including Jack & Jones, Noisy May and Only Blue Denim.

Bestsellers’ brands are sold globally through e-commerce platforms and marketed across Canada, Europe, the Middle East and other core international regions.

Soorty, based in Pakistan, is known for innovative denim fabrics and jeans. Soorty currently has a pre- and post-consumer waste shredding plant, offers vertical eco-friendly solutions from sourcing to finished product and operates a gold rated garment factory in Bangladesh.