Woolroom has joined the British Wool traceable wool scheme. Woolroom is an online retailer of wool products for the sleep environment. Woolroom specialises in wool bedding, mattresses and accessories. The wool is locally sourced and sustainable. As a business, Woolroom has a multi-channel approach with three UK retail shops, a growing business-to business operation and a very fast-growing online presence in both the UK and North America.

British Wool is owned by approximately 35,000 sheep farmers in the UK. It collects, grades, sells and promotes British Wool to the international wool textile industry for use in flooring, furnishings and apparel. It is the largest supplier of British wool and goes into great detail when grading the wool.

Woolroom pays a premium over and above the British Wool auction price for the wool they procure. This is in turn returned to the relevant farmers. Woolroom is committed to supporting the British farmer. Not only does it connect consumers with the farmer through its Wool ID branding and innovative QR codes on the finished products, it is also helping to ensure the farmer receives a premium payment for their wool. Woolroom has partnered with British Wool’s traceable wool program, Wool ID, in Woolroom’s mattress and bedding ranges.