The Oeko-Tex label on children’s clothing is a guarantee of safety. The label certifies garment will not harm the child or cause injuries or rashes or health problems. It gives an assurance the article has been manufactured under fair working conditions and in an environmentally friendly manner.
‘Made in Green’ by Oeko-Tex offers consumers a degree of transparency. Each label has a unique product code. With this, parents can trace back the production of the respective product with their smart phone directly in the store. A brief scan of the code throws light on the production facility and the country in which the garment was produced. This creates trust and offers customers an additional opportunity to educate themselves about textile products and compare them to one another to make the best decision.
With this label, retail companies, retailers and manufacturers have the opportunity to communicate directly to conscious parents that they are committed to high product safety as well as ecological and social production conditions. The Made In Green label was introduced in 2015.
The Swiss undergarment brand Calida was one of the first companies to start labeling individual products for men and women with this label. To date, 10,000 manufacturers, brands, and retailers in almost 100 countries are working with Oeko-Tex to ensure their products are tested for potentially harmful substances.