Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

Nike confident about China despite tariff wars

Nike remains bullish about growth in China in spite of the trade tensions between the US and China. The US has threatened to impose tariffs on footwear and apparel imported from China. Nike has not yet seen any impact on its sales in China and does not expect to see any major fallout. It is bullish about its potential to deliver strong, sustainable growth in this important geography. During its fiscal second quarter, Nike’s sales in China grew 26 per cent. That was the fastest pace of any division.

For the 18th consecutive quarter, Nike saw double-digit revenue growth. Singles’ Day, China's biggest online shopping day, broke records for the company. Nike, based in the US, sources more than 20 per cent of its goods from China.

The company’s stock was up six per cent in extended trading after Nike beat estimates on both its top and bottom lines and provided a optimistic outlook despite macroeconomic conditions. The retailer is anticipating currency-neutral revenue growth between the high-single digits and low-double digits for its current fiscal year.

However potential tariffs are the most important consideration for the company going into 2019. Until it is known whether the tariffs are being enacted, it's hard to predict where Nike is headed in the coming quarter.

 

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
 
VF Logo