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New indigo concepts to be launched at Munich’s denim trade fair

At the Blue Zone International Denim Trade Fair to be held in Munich from August 30 and 31, four leading companies from the textile and clothing supply chain viz Santoni, Unitin, Lenzing and Tonello will launch a stretch indigo denim concept - DEN/IM, I am DENIM that brings new innovation to athleisure-wear. DEN/IM is a revolutionary product: true Denim that goes beyond itself to change the rules of the game. Garments that are seasonless, life-style friendly and can be worn from the studio to the street are the new ‘must-have’ according to leading Italian seamless knitting machine builder Santoni. In addition, Santoni’s Green Label seamless Athleisure is all about comfort, style and performance and so the design, flexibility and styling options that come with seamless technology make Santoni and Indigo Knits ideal partners.

New Santoni machine SM8/EVO4J GG20 has been used for developing a total new look capsule collection that offers body hugging, comfortable, sporty, chic and trendy denim items from head to toe. This product concept further enhances the idea of innovative knit denim as a counter-point to the traditional woven denim fabric. The genuine DNA of denim is maintained with contributions from Lenzing, Unitin and Tonello.

Lenzing too has been thinking ahead and so, it has plans to embed Tencel fibre further into the denim market. Great attention has been given to environmental aspects from the class-leading man made cellulosic fiber in Tencel to the low-impact finishes developed by Tonello, such as laser and ozone.

 
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