Morocco's industrial strategy has made textiles a priority. Five projects are underway and agreements have been signed. These projects will create 400 new jobs. The government wants to raise the contribution of industry in GDP from 14 per cent to 23 per cent by 2020 and create 5,00,000 manufacturing jobs. Pursuing a policy of increased job creation and value addition, it is developing productive eco systems and groupings of industry sectors. This has already been successful in the automotive industry which has overtaken the textile industry in the amount earned by exports.
One factor that has always been to Morocco’s advantage is its proximity to Europe, and the other is the relatively lower wage costs and the natural skill and dexterity of its workers, the majority of whom are women. Morocco has become a major supplier to fast fashion brands, where fast turnaround times and delivery are required. The American market also remains very important for Moroccan textiles and garments and is aided by the free trade agreement between the two countries.
Morocco’s textile industry has survived despite strong competition. After merger and rationalization, the textile industry looks to penetrate global markets.