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Morocco emerging as new sourcing destination

Over 135 companies from the upstream textile supply field from the Euromed region and Moroccan clothing manufacturers exhibited at this year’s editions of Maroc in Mode & Maroc Sourcing on October 24 and 25, in Casablanca. Denims and piece-dyed casual trousers were a focus of the exhibition with many innovative ranges on display.

Organised by Amith, the trade body for Moroccan textile and clothing manufacturers, in collaboration with Maroc Export saw retailers and fashion labels such as Stefanelli, Simonetta, Antica Sartoria or Pinko from Italy; Cortefiel, Iturri, Escorpion from Spain; Perry Ellis, Topshop, House of Fraser from Great Britain and Willy Bogner, Mac, Mustang and Orsay from Germany visit the fairs. 

The largest groups of visitors came from France, including Galeries Lafayette, Caroll, Cache Cache, Pimkie, La Redoute, La Nouvelle Vague, Go Sport along with Russian labels exhibiting for the first time. An extensive range of textiles for the production of in-house collections in the fields of womenswear, menswear, childrenswear, jeans, body and beachwear, as well as branded and private label collections and sustainably produced eco collections were on display.

Owing to rising production costs in Asia, Morocco’s textile and clothing industry is being viewed as a safe and comfortable sourcing destination. Duty-free delivery to the EU, short distances involved in transit, as well as environmentally friendly and sustainable production methods are some advantages that make Morocco attractive for international manufacturers.


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