"Amongst the many high-quality offerings at Intertextile Shanghai Apparel Fabrics’ premium SalonEurope is the Milano Unica Pavilion, which will feature again at the 2017 Spring Edition in March. This follows the huge success of the last October edition. The pavilion, which is by invitation only, recorded a 20 per cent increase in buyers compared to the Autumn edition. Moreover, the organizers were pleased with not just this growth but a rise in quality of the buyers as well. “We registered an important increase in high quality clients,” says Ercole Botto Poala, President, Milano Unica."

Amongst the many high-quality offerings at Intertextile Shanghai Apparel Fabrics’ premium SalonEurope is the Milano Unica Pavilion, which will feature again at the 2017 Spring Edition in March. This follows the huge success of the last October edition. The pavilion, which is by invitation only, recorded a 20 per cent increase in buyers compared to the Autumn edition. Moreover, the organizers were pleased with not just this growth but a rise in quality of the buyers as well. “We registered an important increase in high quality clients,” says Ercole Botto Poala, President, Milano Unica.

Now, Milano Unica is optimistic about the coming edition, with Poala noting exports of Italian textiles to China  grew by around 3 per cent in 2015, and in 2017, he expects demand for Italian women’s wear fabrics to grow. “2017 will be a positive year not only for menswear fabrics. Comments from the womenswear textile mills (at the fair) highlight a constant increase in quality visitors and knowledgeable choices of products,” he said.

Zones a top attraction

SalonEurope also attracts buyers looking for high-quality offerings with its country pavilions. This edition includes: France and Germany Zone. Since its debut in 2015, the France Zone has become an instant favourite among buyers thanks to the top brands exhibiting there, which in this edition include: Goutarel SA, Malhia Kent, Promostyl and Solstiss Sarl. Germany Zone will also feature well-known industry names including Transfertex, a leader in pattern designs and digital & transfer printing, and Union Knopf with its wide range of quality accessories. Apart from these three countries, individual exhibitors from Denmark, Switzerland, Turkey and the UK are amongst those already confirmed to exhibit in SalonEurope.

Asia shines through

Asia is well represented again at Intertextile Shanghai, with country and region pavilions from Japan, Korea, Taiwan, India and Pakistan housed in the International Hall. The Japan Pavilion, organised by Japan Fashion Week Organization, will feature exhibitors of high-quality cotton, man-made and knitted fabrics, and lace and embroidery for womenswear. The Korea Pavilion will highlight the country’s expertise in innovative products, with a range of man-made and functional fabrics on offer thanks to the Korea Fashion Textile Association. The Taiwan Textile Federation’s Taiwan Pavilion will showcase knitting fabrics, lace and embroidery, functional and man-made fabrics, as well as blended yarns.

Representing India for the first time at the fair is the Powerloom Development & Export Promotion Council Pavilion. Exhibitors in this pavilion will highlight their cotton, linen/ramie, man-made and lace and embroidery products. The Pakistan Pavilion, organised by the Commercial Section, Embassy of Pakistan features exhibitors of cotton fabrics for casual wear and jeans wear.

Lenzing Group Pavilion

As one of the industry’s leading innovators, Lenzing will organise their own group pavilion for the first time to allow partner mills to showcase cutting-edge textile products. Nearly 25 of these mills will exhibit a range of cotton, man-made, knitted, lace and embroidery, and fibre and yarn products made from Lenzing’s raw materials.

Concurrent shows

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs are happening concurrently at the National Exhibition and Convention Center, Shanghai. These include Yarn Expo Spring (Hall 5.1), Intertextile Shanghai Home Textiles – Spring Edition (Hall 4.2), CHIC (Halls 1, 2, 3 & 4.1) and PH Value (Hall 3). Intertextile Shanghai Apparel Fabrics – Spring Edition 2017 is co-organised by Messe Frankfurt (HK; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.