For its Fall/Winter 2020 collection, Guess introduced Michele Morrone as the new brand ambassador for mens’ collection Morrone is an international actor and singer best known for his lead role in the successful Netflix film 365 Days, one of the most popular movies in Netflix history that is currently streaming in over 200 countries.
Created by Paul Marciano, Chief Executive Officer, Guess, the holiday advertising campaign was shot by fashion photographer Nima Benati at Villa Erba in Lake Como, Italy. The campaign marks the launch of the new Guess’s men’s collection, reflecting its new focus on elevated, classic, and high-quality styles which is perfectly in-line with Michele Morrone’s personality, says Marciano.
These images will be featured in upcoming issues of top international fashion and lifestyle magazines and in all its retail stores.
