Held in Miami Beach, the 10th edition of the Miami Swim Week The Shows 2024 featured eye-catching swimwear shows, panel discussions, and a series of activities designed to introduce beauty and wellness to both men and women. The event not just showcased brands, but also helped designers connect with resources, consumers, and other supporters to help elevate their businesses, says Moh Ducis, Founder and CEO, The Shows,
From May 31-June 2, 2024, the event featured 50-minute facials from German skincare brand Babor at the Tara, Ink, Miami Swim Week Oasis. This included the debut of Babor’s Cleanformance Stress Defense Mushroom Cream, inspired by traditional Chinese medicine, offering customised treatments that left skin hydrated, plump, and glowing.
The Swim Week also organised a private dinner at Peruvian restaurant Pasta to celebrate its first US location in Wynwood. On May 31, Snatched Plastic Surgery held an intimate panel discussion exploring the relationship between body trends and fashion. Industry experts, including Claudia Borges, Founder and CEO; Dr. Paul Boulos, Plastic Surgeon and Lila Nikole, Swimwear Designer discussed aesthetics and fashion, moderated by Miami Fashion influencer Timur Tugberk.
Primarily held at the SLS South Beach Hotel, The Shows featured an array of designers from across the globe, showcasing their interpretations of ready-to-wear summer and resort styles. This diverse lineup included Miami-based Ema Savahl, Australian brand Omray Swimwear, and Salty Mermaid Swim, offering men’s swimwear that complemented their bikini sets.
On June 1, Fashion Group International South Florida collaborated with Art Hearts Fashion for the global Communiqué presentation at The Gates Hotel, led by Erik Rosete. This panel explored emerging styles and trends beyond 2024. Additionally, Sharpie Creative Markers partnered with lifestyle brand Acacia for their first-ever runway show featuring the Resort 2025 Collection.
Sharpie also supported the annual Swim Up Cycle Challenge, encouraging fashion students to design apparel using donated deadstock fabrics and Sharpie markers. The challenge celebrated Miami Swim Week’s 20th anniversary, with finalists showcasing their creations on the runway. The winner received mentorship, a cash prize, and a collection of Sharpie markers, judged by a panel including Gina Lazaro of Sharpie and representatives from Anthropologie, Urban Outfitters, and Elle Magazine.
A vibrant blend of beauty, fashion and fashion, the Miami Swim Week 2024 fostered innovation and sustainability in the swimwear industry.
