Messe Frankfurt, the trade fair organiser, has announced with regulations and travel restrictions imposed due to COVID-19, all international physical trade fairs planned for April and May 2021 mainly - Prolight + Sound, the International Consumer Goods Show, Heimtextil, Techtextil and Texprocess are being postponed.
An annual spring event is essential for the trend-based order cycles in the entertainment, technology, consumer goods and textile industries, which means postponing these events until the second half of the year would not serve the interests of exhibitors. In addition, this is the time when industry participants normally shift preparations into high gear logistics lead time particularly essential for exhibitors at Techtextil and Texprocess, some of whom need to bring machinery to Frankfurt for their presentations. Due to the current situation and on-going travel restrictions, exhibitors are faced with huge uncertainties about who will be allowed to be present and their customer contacts, making it extremely difficult to commit to trade fair participation.
Due to the fact that physical events are not possible, Messe Frankfurt has created numerous digital offerings for its customers. Consumer Goods Digital Day on April 20, 2021, for example, offers customers the opportunity to get together at a digital location where they can engage in dialogue and obtain information.
The content of Digital Day will be focused on ways in which retailers can help their businesses, particularly since it has not been possible to hold any international flagship fairs in Frankfurt featuring the relevant presentation possibilities and supporting programmes since Ambiente 2020. This content will be supplemented by the opportunities presented by Nextrade, the first order and data management portal for the home and living sector.