Messe Frankfurt North America, organizer of Texworld and Apparel Sourcing in the States, plans to introduce a ’Pop-up Sourcing Showcase’ at the upcoming edition of its New York textile shows.
The virtual platform will take place January 12-14, 2021; along with the Pop-Up Sourcing Showcase that will join the traditional trade show floor presentation at New York City’s Javits Center.
The ’Pop-up Sourcing Showcase’ is a dedicated area on the show floor that will feature a display of fabrics and garments provided by mills from around the globe who cannot be present at the event. Suppliers are asked to submit the best of their collections to be curated by New York-based trend agency, The Doneger Group.
The “Pop-up Sourcing Showcase” is also streamlined and integrated with the virtual platform giving visitors an interactive sourcing experience. Guided by textile and apparel experts on-site, visitors will be able to touch and feel the fabrics, receive detailed product information through the virtual platform and communicate with participating exhibitors virtually.