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Medellín to host 30th Colombiatex from January 23

The 30th edition of the Colombiatex Textile Conference will be held at Plaza Mayor Medellín, Colombia, from January 23rd to 25th. The theme for this edition is ‘Open Your Eyes (Abre los Ojos)’, organiser Inexmoda expects the 2018 event to draw more than 15,000 buyers and around 550 exhibitors from Colombia and abroad to do business and celebrate the on-going growth of textile, clothing, and fashion industry in the country.

Discussing the theme, Clara Henríquez, Director of Commercial Platforms at Inexmoda says the organisation is attempting to help inspire companies and designers to identify their strengths and later build upon them to “make extraordinary things that cultivate the future and a lasting business over time.” The expo will have seven pavilions spread over 10,400 sq. mt. Brazil will be the official guest country. This was due to the support of Texbrasil, ABIT, and Apex-Brazil. Trade in this sector between the two countries grew 6 per cent, year-over-year, to around $40 million and the organisers are confident the inclusion of Brazil in this year’s fair will further that development.

The highlights of exhibition are: a full day, (January 24), dedicated to love of jeans during ‘Denim Day’. There also will be a Graphic Market on display throughout the event that will showcase talented graphic designers as well as the Tecno Espacio (Tech Space) that will highlight latest technological innovations in textiles and industry equipment.

Carlos Eduardo Botero Hoyos, CEO of Inexmoda says the industry faces challenges to increase the volume of its sales and that forces entrepreneurs to focus their efforts on increasing the substitution cycle of garments, either through marketing strategies in the economic segments or greater personalisation.