Market leader in wood-based specialty fibres, The Lenzing Group, hosted the ‘The Lenzing Conclave’ at Salem in Tamil Nadu. The conclave is an India-first initiative by Lenzing group, aimed at empowering the textile industry with best global practices in sustainable textile. The conclave featured insightful discussions with industry experts and leaders with a focus on the regional traditional wear market. India is among the top markets for Lenzing Group and ‘The Lenzing Conclave’ represents commitment to partner with all stakeholders in achieving its overall Sustainable Development Goals.
The conclave witnessed participation from Indian traditional wear manufacturers, traders and spinners who utilized the opportunity to absorb from the experiences of some early adaptors of sustainable traditional wear products in India. Insightful panel discussion on adoption of new age fibers in traditional wear and its overall scope featuring experts from design, retail and supply chain received much appreciation from attendees. Lenzing also displayed their latest range of product innovations which included sarees, dhotis and shirts made from TENCEL™ fibers. The new innovations incorporate the globally sought after attributes of TENCEL™ fibers, like superior softness, comfort, elegant aesthetics and high environmental standards, into the traditional wear outfits.
Prior to hosting the conclave in Salem, Lenzing also hosted a conclave at Solapur in Maharashtra in collaboration with Textile Development Foundation and Rajapalayam in collaboration with the Rajapalayam Spinners Forum. The initiative offered the industry players an opportunity to interact and learn on best practices in sustainable textile solutions through industry leaders as well as international experts like Uster Technologies, textile testing and equipment manufacturing firm as well as textile consultancy SWTS Consultants. The conclave helped develop stronger relationships and expanded network of partners within the region with shared commitment towards adopting sustainable practices across the production chain right to the end customer.
