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Lenzing launches e-branding service for the Veocel™ brand


Lenzing is launching a certification and licensing service for the Veocel™ brand to elevate supply chain transparency for nonwoven fibers. The Lenzing e-branding Service provides the Veocel™ brand’s partners with a platform to showcase their use of sustainable, high-quality and ethically sourced materials.

The Lenzing e-branding service allowing producers, retailers and brand owners from hygiene, beauty and home care industry, to certify their use of Veocel™ branded fibers and develop co-branding campaigns that improve the value of their products.

First launched in 2018 for the textile industry, the Lenzing E-Branding Service unifies registration, application and approval in a state-of-the-art online system designed to eliminate the use of paper and reduce response times, with the aim to enhance efficiency by digitizing workflow. The system’s early success and positive feedback made the expansion to the VEOCEL™ brand a natural next step for the industry-leading platform.

As a digital hub for Veocel™ brand partners, the platform includes features to apply for new licenses, monitor application status, and manage existing licenses. Simultaneously, the platform will act as a support portal, showcasing the latest branding guidelines and support for Veocel™ brand certified products.