Omnichannel eyewear retailer Lenskart plans to shift its entire manufacturing operations in Southeast Asia, including for its recently-acquired Japanese eyewear chain Owndays, to its largest manufacturing unit in Bhiwadi, Rajasthan.
The fully-automated facility uses mobile bots and can cater to up to 100 million customers every year. It is aimed at helping Lenskart grow production manifold and boost margins, said one of the people cited above.
SoftBank-backed Lenskart, which is planning a public listing by the end of 2023, currently has a revenue run rate of Rs 2,800-2,900 crore.
With the merger, Lenskart now has access to around 13 markets in Asia, including India, Singapore, Thailand, Taiwan, the Philippines, Indonesia, Malaysia, and Japan.
The Bhiwadi facility comprises a lens lab and frame manufacturing centre. This unit will also handle distribution of specialized stock keeping units (SKUs) such as sunglasses. Omnichannel distribution requires the use of technology, and Lenskart has been investing in a highly-automated distribution centre, capable of delivering more than 200,000 eyewear daily for the Indian and overseas markets.
To design and implement this modern distribution centre, Lenskart has partnered with robotics firm Addverb Technologies.
