Mehdi Benabadji is the new CEO of Brioni, the Italian luxury menswear couture house a part of the French luxury group Kering. Benabadji joins Brioni with a wealth of experience. Since 2003, he has held a series of operational and executive positions within Kering. Most recently, he was chief operations officer, in charge of the group’s logistics and industrial activities. Benabadji began his career as a consultant in 1995, before joining Kering eight years later. He was previously director of strategy and development of the house after its acquisition by Kering in 2011. His mission now will be to consolidate the repositioning of Brioni and to support its international development.

Brioni was founded in 1945. All products are made in Italy and meticulously handcrafted by expert artisans. The house is revered for its personalised bespoke approach. Its product range comprises all categories of men’s apparel and accessories, including shoes, leather goods, jewelry, eyewear and fragrances. Brioni has the potential to redefine its position as a unique luxury brand. The house’s philosophy is based on a pioneering approach to menswear. Suits of this high-end Italian brand retail in the thousands of euros. The brand has a distinct identity, and is known for its sartorial values and pioneering heritage.