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Jennifer Lopez the new face of Guess jeans

Guess? Inc. has managed to rope in legendary models for years including Claudia Schiffer in 1992, Anna Nicole Smith in 1993, and Paris Hilton in 2004. Now the brand has managed to sign up superstar Jennifer Lopez to be the face of their Spring 2018 campaign. Lopez is thrilled and excited to be a part of such an iconic brand that she has loved since a teenager.

The campaign, art directed by Paul Marciano, was shot by fashion photographer Tatiana Gerusova. It draws inspiration from Lopez’s life as a performer in Las Vegas and a Hollywood actress. Shot in a villa, the images evoke classic Guess campaigns with influences of her aesthetic and personal style. Marciano points out, “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign."