Jeff Bezos, the founder of e-commerce giant Amazon recently announced plans to use Amazon India’s global footprints to export $10 billion worth of Make in India products by 2025. As per these plans, over the next five years, Amazon will invest an incremental $1 billion to digitise micro and small businesses in cities, towns, and villages across India, helping them reach more customers than ever before.

This investment will bring millions of more people into the future prosperity of India and at the same time expose the world to the ‘Make in India’ products that represent India’s rich, diverse culture. Amazon and rival Flipkart have been pumping in millions of dollars across various operations like marketplace, infrastructure and supply chain management as well as marketing and promotion as they look to strengthen their position in the fledgling Indian e-commerce market.

For months, the organisation of small traders has been very actively protesting against Flipkart and Amazon and CAIT accusing both the e-commerce giants of unfair business practices and violation of India’s FDI rules. The group has also blamed both the e-commerce giants for a slump in the businesses of traditional retail during Diwali season in October.