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Japan to debut at Milano Unica

Japan is set to take part for the first time at Milano Unica to be held from Septmber 9 to 1, 2014. Milano Unica currently retains a 14 per cent increase in terms of the number of visitors from outside Italy as against the September 2013 edition despite the economic stagnation in Europe. This reflects it will remain an important exhibition for high-end markets.

Leading Japanese fabric companies will promote Japan’s quality and Japanese textile trends at Intertextile Shanghai Apparel Fabrics, the world’s largest textile show of its kind for apparel. Japanese textiles are a badge of social status.  They show by their motif, color and garment shape much about Japan and its culture.  In addition, they send messages to an individual’s age, rank, gender, social, political and religious affiliation.  In Japan, they often denote an individual’s occupation, special function and association with special groups.

Japanese textiles demonstrate a preference for natural materials, traditional decorating techniques etc. Textiles continue to this day to demonstrate their commercial uses of a shop’s main activities.  This can be seen in the present usage of noren (doorway curtain) and advertising banners.