Marking a strategic commitment by its parent company, Jack and Jones recently opened its first two standalone stores in the UAE. The stores were opened at Al Wahda Mall, Abu Dhabi, and City Centre Al Zahia, Sharjah. This move prioritizes direct-to-consumer (B2C) growth in the Middle East.

Historically, the brand has operated through wholesale distribution and local partnerships. This strategic shift to dedicated physical stores is designed to capture a larger portion of the UAE's highly competitive and affluent apparel market, which serves as a regional retail gateway to the Gulf Cooperation Council (GCC) bloc.

Founded in 1990 and recognized globally for its denim and casual menswear, Jack & Jones is leveraging these new UAE stores as crucial vehicles for delivering the full, immersive brand experience. Establishing this B2C footprint is vital for boosting brand awareness and complementing its existing market presence.

Entering the UAE, one of the world’s most dynamic fashion markets, involves substantial operational challenges, including intense competition and the necessity of creating localized product assortments to satisfy diverse consumer tastes.

However, this expansion is supported by Bestseller’s strong fiscal performance, which provides the necessary capital for this aggressive growth. The success of the Abu Dhabi and Sharjah outlets will be critical. They will function as a case study for the future rollout of more stores across the Gulf, proving the company’s capabilities as a true retailer in a highly demanding global environment.