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Invista presents innovations at Intertextile Shanghai

Invista showcased innovations at October’s Intertextile Shanghai Apparel Fabrics. The rich and vivid content delivered at the show focused on Invista’s innovative attitude to consumers, partners as well as the whole industry. To build a healthy and sustainable marketing environment, Invista cooperated with a number of media organisations to conduct a survey on IP protection in the textile industry. The results were revealed at the show.

Visitors experienced the latest possibilities offered by Lycra Moves bra, Lycra Moves leggings and Lycra Moves hosiery. Invista launched Lycra lasting fit technology for bra wings. Invista is one of the world’s largest integrated producers of polymers and fibers.

At its stand at Intertextile Shanghai, Invista highlighted some of the branded technologies it tested with consumers during the study. Arranged under three key pillars (fit, shaping, and climatic comfort), each pillar featured key insights in the form of consumer quotes from the research, along with garments from key mill partners that showcased Invista technologies that addressed those consumer needs.

Invista designed the stand to be consumer centric, highlighting consumer needs and solutions. Intertextile Shanghai Apparel Fabrics has been a platform for Invista to communicate with players across the value chain for 23 years.

 
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