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Intimasia 2018 to boost intimate apparel market in Kerala

The intimate apparel market is touching new heights both in terms of increased sales volume and value. Intimasia (Kochi) scheduled from March 8 to10, 2018 at AdLux, Ernakulum will be a three day event exclusively for the fast growing intimate apparel industry in Kerala. Intimasia is an eclectic mix of exhibitions, fashion shows, awards night, gala dinner etc. The show will feature the complete range of intimate wear brands and products including lingerie, men’s underwear, children’s inner wear, sleepwear, loungewear, swimwear, beachwear, shapewear, socks and stockings.

In its first edition, Intimasia is committed to elevate the intimate wear business by promoting fashion, innovation and ideation. Featuring some of the best brands, the event provides an opportunity to network with over 2000+ retailers, distributors and agents of Kerala. The event provides a medium for industry professionals to penetrate Kerala’s intimate apparel industry.

Currently, India’s domestic intimate wear industry is growing at an annual rate of 15 per cent with an estimated value of $245 billion. According to a World Bank working paper, among the Southern states, Kerala ranks second in the Investment Climate Index followed by Karnataka due to its world-class infrastructure and well-trained human resource pool. Kerala has a per capita income of Rs 1,96,842 supported by 94 per cent literacy. National brands have not been able to penetrate deep into the intimate fashion market of Kerala. As a result, 70 per cent of the market is occupied by local brands which act as fillers to compensate large demand. Intimasia Kerala will serve as a bridge for these brands to infiltrate into Kerala’s intimate apparel market.”