For the first nine months of 2017, Inditex’s sales increased 10 per cent. Gross profits were nine per cent higher than last year. Span-based retail giant Inditex is the owner of Zara. The company operates with a special kind of business model. Every division commits initially to a small quantity for fashion merchandise and then replenishes it in response to customer demands and preferences. This merchandising strategy enables stores to feature new and different products very quickly. Zara, for instance, can deliver a new garment as quickly as 15 days – from design to store shelves in Spain and nearby countries. Delivery to the US takes just a few days longer. That generates an excitement for customers that keeps them coming back.
Zara, a retail brand with fashion for women and men, has 2, 266 stores and is the best-known division of Inditex. Other major divisions include Pull & Bear that offer casual clothes and accessories for young people, Massimo Dutti that features high end clothing for men and women, Bershka that has urban styles, Stradivarius with casual, young fashion for women, Oysho that features lingerie, Zara Home for home goods and Uterque for accessories.
Inditex operates internet sales in 45 markets and is experimenting with a pick-up kiosk for in store self-service units.