H&M has launched in maiden store in Brazil along with a new e-commerce platform. Launched at Shopping Iguatemi in São Paulo the new store offers H&M’s fashion-forward, sustainable, and affordable products to Brazilian customers. As a part of its strategy, the company continues to focus on sustainability with an aim to provide quality fashion at a great price in a more sustainable way.

Daniel Erver, CEO, H&M Group, notes, bringing H&M to Brazil involves building a lasting connection with the country and its people. The launch provides the brand with an opportunity to celebrate creativity and self-expression through fashion.

Joaquim Pereira, Country Manager, H&M Brazil, affirms, the warm welcome from Brazilian customers has been truly inspiring. He looks forward to connecting with customers across the country.

The launch of H&M is an important milestone in Brazil’s Known for its wide range of styles and its commitment to sustainability, the brand’s dual-channel approach with a physical store and an online platform gives customers more avenues to shop. This launch also exhibits H&M's strong commitment to the Brazilian market and its belief in the country’s growth potential.