Impressive 70% YoY
Indian exporters participating in Amazon's e-commerce exports program, 'Amazon Global Selling,' witnessed a remarkable 70% year-on-year surge in business during the highly anticipated Prime Day event, as stated by the company.
Prominent Rise in Tier-2 and Tier-3 Cities
Exporters from tier-2 and tier-3 cities demonstrated substantial growth, ranging from 40% to an impressive 75% YoY increase. Panipat led the pack with remarkable exporter growth, followed by Indore and Jaipur (55% YoY), and Erode (40% YoY).
Best-Selling Categories
The beauty category secured the highest sales, boasting an impressive 125% YoY growth, closely followed by apparel with a significant 122% on-year expansion. Strong Growth in Home and Furniture Categories Products in the "home" category showcased an impressive 81% YoY growth, while furniture and kitchen products saw notable progress with 75% and 52% YoY growth, respectively, during the two-day sale event on July 11 and 12, as reported by Amazon India. Emerging Export Market
Japan
Japan emerged as a new high-growth export destination, with buyers from North America, Europe, Middle East, and Japan showing increased interest in Indian export products. Prime Day Catalyst for Global Sales
With a global membership base of over 200 million Amazon Prime users, Prime Day has consistently served as a crucial growth period for Indian exporters on Amazon Global Selling.
This year witnessed thousands of exporters from across the country reaching millions of customers worldwide with their 'Made in India' productsat Amazon India.
