Serai, a platform belonging to the HSBC Group, helps apparel companies in Bangladesh to build networks they know and trust, paving the way for transparent and sustainable supply chains. The whole concept is a network of interested parties who gain value from interacting with each other. Serai allows companies to showcase their capabilities, find new connections, and build new / strengthen existing relationships. The Serai platform is currently by invitation only. Over time, there will be other proprietary and third party solutions on the platform ranging from insurance, accounting, freight forwarding or procurement, logistics and more to serve the needs of Serai customers.

Serai looks at changing how companies build relationships and transact. The focus is beyond banking – it’s looking at helping businesses successfully navigate the waters of international trade. It is developing non-banking applications and products that serve the needs of this segment. The aim is to be a platform which provides a canvas for companies all over the world, independent of size, independent of sector, independent of geography, to build connections, to build relationships, and start trusting each other. Serai hopes to be the platform of choice for businesses when they are looking for trusted and credible partners to do business with and wants to deliver innovative trade solutions that further the good of domestic and cross border trade.