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HKTDC show presents Hong Kong fashion in Tokyo

The Hong Kong Trade Development Council (HKTDC) unveiled its latest fashion show in Tokyo through a series of fresh initiatives. The event drew fashion experts, buyers, journalists, bloggers and celebrities, as well as the online fashion crowd to view the latest designs of some of Hong Kong’s hottest designers.

The show unveiled the latest Hong Kong designs to an audience of fashion lovers, movers and shakers, buyers, local fashion bloggers, celebrities, as well as representatives from the international fashion media. The collections highlighted Hong Kong’s design diversity. More than 900 attendees got an up-close look of fashion-forward styles, from Loom Loop’s eco-initiatives and Chinese folklore motifs with a fancy twist, to Meiking’s cubic art-meets- architectural cut, and Harrison Wong’s brilliant interplay of lines and stripes to Heaven Please+’s revisit of inventive visuals and ‘90s subculture.

A livestream of the show, organised by the HKTDC and media partner Fashionsnap on its official Periscope, Twitter, Facebook and Instagram platform, drew more than 10,000 views. Hong Kong online fashion retail start-up Goxip also live-streamed the show via its official Facebook account. The collaboration allowed fashion lovers from around the world to purchase items soon after the show.

More than 200 industry elites attended an after-show party to have a closer look of the runway designs and mingle with the creative minds behind the collections.