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H&M to do circular innovation

H&M has a commitment to circular innovation within fashion and textiles. As one of the world’s largest fashion retailers, H&M has the potential to fundamentally shift the extent to which the clothing sector restores and regenerates fabrics and fibers for productive use — as it is working to develop a circular resource model for textiles.

The company is identifying opportunities to create value through circular practices and develop and implement targeted programs across its activities. Both the paper and textile industries are fiber-based. But the paper industry has already come a long way in terms of recycling. So a substantial opportunity exists for the clothing industry to emulate this success and to take it much further with regards to keeping high quality biological and technical based fibers in circulation.

H&M is committed to taking a leading role in these regenerative practices. It will work at applying circular economy thinking to all aspects of its operations and physical infrastructure, including its store footprint. Swedish retailer H&M operates clothing stores in 53 markets worldwide. Like many other European retailers, H&M is seeking to diversify from the crisis-hit euro zone. It has opened a store in New Delhi and a second one will follow soon.

https://www.hm.com/in/

 
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