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H&M opens “Arket” its new lifestyle brand store in Germany

Swedish fashion retailer H&M opened the first ever Arket store in Munich, Germany on October 13, 2017. The newly inaugurated store of Arket, a new lifestyle brand by H&M, is spread over 1,000 square metres of area.

H&M owns fashion retail brands such as COS, and Other Stories, Weekday, Monki, Cheap Monday other than ARKET. The store features fashion products for men, women, and children. H&M’s home products have also been given space in the store. Apparel and other items from brands such as NIKE, Veja and Adidas will also be sold here.

Ulrika Bernhardtz, Creative Director, Arket stated that this is a unique opportunity and is lucky to open the first Arket store in Germany in this interesting corner location. It is a beautiful space, it feels very modern but has a depth of character already, with natural light flooding the store from all directions.

Arket’s first store was opened on the iconic Regent Street in London on 25 August 2017. The brand had launched its stores in Copenhagen and Brussels earlier this autumn. Housed in a four-storey building, the Arket store will also have a restaurant that will offer Nordic cuisine to the shoppers who wish to take a break while shopping.