Guess plans to remove ancient and endangered forests from its supply chain by the end of 2020. The apparel brand first crafted a responsible sourcing policy for manmade cellulosics in 2017. Two years later, it joined Canopy Style, an initiative by Canadian forestry not-for-profit Canopy, to keep deforestation out of viscose textiles.

Currently, more than 60 percent of the brand’s mills use top-scoring green shirt viscose providers. The remaining 40 percent, however, employ mills that are either unlisted or have yellow, orange or red shirts that indicate a higher risk of sourcing.

Guess had previously dispatched tailored communications to its viscose providers, either thanking them for their efforts if they had a green shirt or encouraging them to improve if they didn’t. With the December release of the 2019 ‘Hot Button’ report, the brand will be following up with yellow, orange and red shirts to find out where they are on their pathway and if they are in communication with Canopy Style.