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Gucci launches sustainability initiatives

Global luxury brand Gucci has launched a couple of sustainability initiatives.

The first amongst them is the - Gucci Equilibrium’ campaign that is designed to connect people, planet and purpose that showcases stories, ideas and the science behind environmental and social impact change, bringing Gucci’s perspective on some of these critical issues.

The initiative is anchored by three pillars covering the environment, people and new models of sustainable innovation.

The brand has developed ‘Scrap-less’, a programme that runs in association with tanneries as a key way to improve its environmental profile.

This profile is measured by Gucci by calculating the Environmental Profit & Loss (EP&L) of its products. An EP&L account allows a company to assign a financial value of the costs and benefits it generates for the environment, and in turn, to make more sustainable business decisions.

 

 
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