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Gucci gets new creative head


Sabato De Sarno is the new creative director of Gucci. De Sarno will lead the brand’s design studio and will be responsible for defining and expressing Gucci’s creative vision across the women’s, men’s, leather goods, accessories and lifestyle collections.

Having worked with a number of renowned luxury fashion houses, he brings with him a vast and relevant experience. Sabato De Sarno began his career at Prada in 2005, moving to Dolce &Gabbana, before joining Valentino in 2009, where he held positions of increasing responsibility, finally being appointed fashion director overseeing both men’s and women’s collections.

With his deep understanding and appreciation for Gucci’s uniquelegacy, he is expected to lead the creative team with a distinctive vision that will help write an exciting next chapter, reinforcing Gucci’s fashion authority while capitalizing on its rich heritage. De Sarno will present his debut runway collection at Milan Women’s Fashion Week in September 2023.

Gucci, founded in Italy in 1921, has an extraordinary history and heritage and is one of the world’s leading luxury brands and continues to redefine fashion and luxury through highly desirable products and collections, while bringing a singular and contemporary perspective to modern luxury and celebrating creativity, Italian craftsmanship, and innovation.


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