The American Apparel & Footwear Association (AAFA) has submitted a petition to the US Federal Trade Commission (FTC), urging it to allow digital labeling on clothing as a modern and eco-friendly alternative to traditional physical labels. The initiative is being endorsed by brands and associations including the US Fashion Industry Association (USFIA), Ralph Lauren, Patagonia, the Italian Footwear Manufacturers Association (IFMA), the U.S. Chamber of Commerce, and GS1, a global standards organization.

According to the AAFA, the current labeling system is outdated and no longer meets consumers’ expectations for accessible care instructions or comprehensive product information. The group emphasized that the proposal is not to eliminate physical labels entirely, but to give manufacturers the option to use digital labeling, such as QR codes or URLs, as a supplement or alternative.

Digital labels offer multiple advantages, including the ability to display easy-to-understand care instructions in multiple languages, including audio options for accessibility. These labels are also more durable and less likely to be removed, ensuring continued access to important product information. Additionally, reducing the use of label tape would help lower the industry's carbon footprint.

An early adopter, Ralph Lauren began implementing digital care labels in 2019. These labels feature scannable QR codes linked to detailed product information. The company reports that over 400 million of its products now carry a Digital Product Identity (DPID), supporting transparency and sustainability throughout a product’s lifecycle—from resale and repair to recycling.

The brand noted that current care labeling rules have resulted in “label creep,” with large, uncomfortable tags filled with small text and symbols. Ralph Lauren and others argue that digital alternatives could reduce waste while improving convenience and accessibility for consumers.

The public comment period for the petition has closed. The FTC has 180 days from the end of that period to respond. If no action is taken during that time, the AAFA may request a status update, which the FTC is then required to provide within 30 days.