Indonesia's leading men's underwear brand, GT Man has launched new seamless underwear for men using the first innovative seamless knitting machine in Indonesia. As per a Knitting Industry report, the brand can now produce seamless technology products using high-technology seamless machines imported from Italy. The new technology seamless machines also enable the brand to reduce production process by up to 50 per cent. They also require less human labor as the total processes are reduced from eight to three or four, says Charlie Nawawi, Marketing Director of RPG.

First launched in 2021, the GT Man Seamless Underwear Collection features a wide range of pieces including stretch boxers, boxer briefs, and regular briefs. GT Man has built its collections with seamless underwear fabrics such as spandex, microfiber, and nylon, offering greater comfort and flexibility designed to feel like a second skin. The brand believes, buying seamless underwear is beneficial not just for customers’ health but also the environment. Their production process is more sustainable compared to the conventional garment-making processes.

Currently, GT Man holds 40 per cent share of Indonesian men's underwear market. The brand aims to grow all its product lines with the seamless technology in the next 3-4 years. It also aims to shift 20-30 per cent of its current production to the seamless product line in this time.

As per a survey by McKinsey & Co, 57 per cent consumers have made significant lifestyle changes in order to reduce the environmental impacts. Around 15 per cent consumers emphasize on buying social and environmental-friendly products, including when choosing underwear products.