Georgia is the guest nation at the ongoing Florence edition of Pitti Uomo being held from June 12to 15 2018. Earlier editions had seen South Korea, Africa, the Ukraine, Turkey, Denmark, Australia and Finland as guest nations. Georgia was selected as fashion is booming in the country, after the success of Demna Gvasalia, founder of Vetements and Creative Director at Balenciaga, and of his countryman David Koma, in charge of style at Thierry Mugler.
The 94th edition of the Pitti Uomo menswear show will be held in collaboration with Pitti Uomo and the Mercedes-Benz Fashion Week of Tbilisi. The show will display the creativity in Florence through the work of six Georgian designers. The first being Iraklli Rusadze, Founder of women’s ready-to-wear label Situationist, who will present Azanauri, the menswear label launched in 2016 of which he is the Creative Director. The second designer Tatuna Nikolaishvili founded her women’s ready-to-wear label in 2003, and at Pitti Uomo she will show her first unisex collection, featuring trousers and jackets made with quality Italian and Turkish fabrics, such as tweed or raw cotton.
Vasili Tabatadze, Head of men’s and women’s label Vaska, favours natural materials and craftsmanship, while Anuka Keburia is an accessories specialist and launched her own footwear label in 2006. The most exuberant of the six designers is doubtlessly Gola Zumbulidze known for his men’s and women’s label Gola Damian. His colourful, flamboyant clothes are a hymn to love and happiness, though never without a touch of humour.