Parent company of the emerging streetwear house Formrunner Apparel Inc, FBC Holding, Inc has entered into a significant strategic collaboration with rapidly growing and culturally influential streewear brand dzerted to provide the brand’s merchandize at FBCD’s flagship retail store-Studio 22 in Chandler, Arizona.
This partnership provides customers with immediate access to a brand previously only available online. The collaboration extends beyond mere shelf placement, forming a strategic alliance between two purpose-driven fashion labels. Formrunner Apparel and dzerted are already planning an exclusive, limited-run co-branded capsule collection. The initial drop will feature a signature clothing piece and a matching accessory, embodying the creative DNA of both brands. This collection will be available both in-store and online, creating new revenue streams and broadening exposure for FBCD’s expanding retail and e-commerce ecosystem.
Lisa Nelson, President and CEO, FBC Holding, Inc, says, this partnership is a high-impact win for the company which is not only strengthening its bottom line but also increasing customer foot traffic, and injecting fresh energy into its brand experience—all while aligning with a powerful force in the streetwear community.
The timing of this partnership is strategic, as the global streetwear market is projected to grow at a Compound Annual Growth Rate (CAGR) of 9.4 per cent. Valued at $187.5 billion in 2024, the market is expected to exceed $230 billion by 2030, driven by limited-edition drops, social media influence, and a generational shift towards expressive, urban fashion.
With its clear strategy and growing retail footprint, FBC Holding, Inc is well-positioned to capitalize on this trend. Studio 22’s success with exclusive, fast-moving inventory, particularly brands like dzerted, validates FBCD’s competitive edge in both local and digital marketplaces. This success offers current and prospective investors an inside look at a thriving, culture-forward industry.
The collaboration aligns with FBCD’s mission to build a vertical fashion ecosystem that includes in-house labels, exclusive partnerships, and direct-to-consumer platforms. Dzerted’s proven audience engagement, product sell-through rates, and brand equity immediately contribute measurable value to this ecosystem. Furthermore, the introduction of dzerted inventory has already led to increased foot traffic, higher in-store conversion rates, and a boost in retail revenue at Studio 22, solidifying its reputation as a must-visit fashion hub in Arizona. This partnership is anticipated to have a material impact on future quarters, especially with the upcoming co-branded capsule collection.
