The Denim Futures campaign was launched last week by the Fabrica X, the Hong Kong based store operated by The Mills Fabrica. Through this campaign, the store gives consumers a glimpse of the entire fashion supply chain. 

Including an upcycling workshop, 3D digitalisation and opportunities to touch and feel new material innovations, the campaign features Unspun’s 3D body scanning, Renewcell’s biodegradable raw material Circulose and Circ, a chemical recycling technology that can recycle polycotton. 

It offers consumers denims curated by sustainable and future-focused brands like Story Wear, MATO, Sophie Hawkins and Klee and Klee,. 

Customers can also purchase from brands include Story Wear, a Taiwanese social enterprise that upcycles denim waste by skilled makers from disadvantaged backgrounds; MATO, a Hong Kong brand that combines traditional Japanese dye and stitching techniques; Sophie Hawkins, a London-based designer who uses circular manufacturing to produce jumpsuits; and Klee Klee, a Shanghai low-impact denim brand.

Supported by Lenzing, Levi’s and Advance Denim, the campaign will run for eight months.