Global initiative dedicated to accelerating the use of post-consumer recycled cotton (POCR), Denim Deal will launch three new collections at this year’s edition of Kingpins Amsterdam. These collections prove, circular denim isn't just a goal but is ready to wear, ready to scale, and designed for every brand to easily adopt.
The new initiative, called The Denim Deal Collection: Designed to Simplify. Built to Prove., moves beyond simply showcasing members to actively co-creating ready-to-use collections. It includes the EMEA Hub Collection comprising nineteen garments, developed with partners including Dorlet, Sharabati, Kipas, Ereks Blue Matters, and PDNA. These garments highlight high-quality circular denim with a focus on cutting-edge design and full traceability.
The collection features removable branded buttons by Dorlet, fully integrated green production by Ereks, and PDNA’s platform, which verifies supply chain data and links it directly to each garment through a Digital Product Passport (DPP). This collection is a clear blueprint for making circularity visible and wearable.
Twp separate collections spearheaded by the Denim Deal India Hub will be launched integrating digital product passports, Product Environmental Footprint (PEF) powered by Green Story, POCR cotton, and advanced green wash technology.
Produced by Raymond UCO, the first collection will be featured at Kingpins while the second collection, produced by Bhaskar Denim, will be unveiled during their week-long Denim Deal show.
Both collections, created by Recyclr in collaboration with Jeanologia and Green Story, showcase the power of global hubs to create scalable, tailored solutions across different regions.
Both these collections provide brands with ready-made compliance solutions, and demonstrate what the entire denim ecosystem can achieve when it collaborates.
The Denim Deal plans to continue launching new collections showcasing different members, innovations, and increasing complexity, aiming for their ambitious goal: one billion pairs of jeans made with at least 20 per cent post-consumer recycled cotton by 2030. Brands ready to skip the complexity and scale circularity are invited to join now.
