"At oncoming February 2018 edition of CPM, 750 exhibitors, around 1,350 international brands from 27 countries will be presenting their new autumn/winter collections for 2018/19. In fact, for the 30th edition of CPM-Collection Premiere Moscow to be held from February 19 to 22 2018, the organisers OOO ‘Messe Düsseldorf Moscow’ and ‘Igedo Company’ from Düsseldorf have seen a significant increase in area of country pavilions."
At oncoming February 2018 edition of CPM, 750 exhibitors, around 1,350 international brands from 27 countries will be presenting their new autumn/winter collections for 2018/19. In fact, for the 30th edition of CPM-Collection Premiere Moscow to be held from February 19 to 22 2018, the organisers OOO ‘Messe Düsseldorf Moscow’ and ‘Igedo Company’ from Düsseldorf have seen a significant increase in area of country pavilions.
Christian Kasch, Project Manager International, CPM explains, “The upcoming CPM is also set for continued growth. After the difficult years of Russian market, which CPM successfully defied, this is very pleasing. Even long before the official registration deadline for international exhibitors, we were able to report a significant rise in the number of requests and number of exhibitors in the Germany and Turkey country pavilions. For the newly created ‘CPM Accessories & Shoes’ area in particular, demand was particularly high.”
CPM’s growth is also reflecting a positive development in Russian fashion market. A study by the Fashion Consulting Group reveals, more and more international brands from the mid-range and premium price segments are coming to Russia. In the first half of 2017, 28 international brands opened their first stores in Russia. Around half of them are from the fashion segment. Most brands are from Italy. Nikolay Yarzew, Russian Project Manager, CPM, is expecting record number of Russian exhibitors. He says, “Due to the extended exhibition space with new halls and themed areas, we are also expecting a further noticeable increase in the number of professional visitors.” Business development and expansion are once again buzzwords for Russia.
Thomas Stenzel, MD, OOO Messe Düsseldorf Moscow, states, “CPM is the number one tradeshow for the Russian market and is regarded as the ultimate order platform. We are committed to ensuring that a wide range of top-class brands and collections relevant to this market are not only present, but also have a noticeable growth in their presence. For Russia, CPM is an ideal platform for the fashion business in terms of communication, imports, exports and trends. And for anyone who does business in Russia’s fashion sector, CPM is a must. It plays a crucial role in the success of the Russian clothing market!”
The pavilions, which are promoted by corresponding countries, show a representative selection of ladies’ and menswear collections from Germany, Italy, Spain, France, Turkey and Russia. The largest collective comes from Germany: ‘Made in Germany’ is the biggest country pavilion at CPM with an increasing growth rate. ‘Made in Italy’: Ente Moda Italia (EMI) will be presenting more than 140 collections at the next CPM.
With a creative booth, Turkey is flying the flag as a fashion country at CPM with resounding success: the Turkish space has been extended to 2,280 m2. Sabri Sami Yilmaz, Board Member of the Turkish ITKIB association, says, “The retail sector is developing rapidly in Russia. It is estimated that annual average growth rate is 10-15 per cent since 2000. As far as the developments in retailing are concerned, the trend is spreading towards big cities outside of Moscow. Turkish ready-to-wear exports to Russia are worth $500 million, while total textile exports are about one billion US dollars. This data shows that Turkey is Russia’s third biggest importer of ready-to-wear and the second biggest importer of textile products.”
New support programme
Small, aspiring fashion brands are shaping the development of Russian fashion market. But taking part in trade fairs poses a particular challenge for these young designers. To support newcomers at the start of their careers, the new StartUp Russia support programme will be launched at CPM. As a part of the Designerpool project, brands like Kogel (Asya Kogel and Nadya Orlova), Ija Yots, Masha Varlamova and Notmysize (Leon Kraifish) will be showcasing their collections at the upcoming CPM. Awarding the best creations by young designers, the finale of the annual PROfashion. Masters competition also traditionally takes place during CPM.