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Cotton USA to promote responsibly produced cotton at Heimtextil

Following its aim for ‘quality, purity and responsibility’, Cotton USA will putting responsible cotton cultivation in the United States at the center of its trade fair message for Heimtextil 2016, thereby showing its support for manufacturers and retailers, helping them in their quest to offer responsibly-produced products. At the Cotton USA booth, the trade can gather information on the global cotton market and responsibly-produced US cotton, as well as find out how the CottonLEADS program helps to identify suppliers using US cotton, ensuring they take the first decisive step towards a sustainable supply chain.

As a global brand for high-quality cotton products, the company stands for the most important natural fibre –cotton – which is one of the most environmentally-friendly and socially-compatible fibres in the global market. Responsibly-produced US cotton provides necessary sustainability throughout the entire supply chain. Sustainable agricultural practices have been used in the United States for more than 30 years. Such practices seek to preserve land for future generations, and to continually support environmentally-friendly and energy-conscious production. Since cotton in the United States is aligned with other food crops, there are extensive, binding federal regulations that must be followed in cotton production.

The industry and trade both face increasing challenges of transparency in the supply chain. To meet such a challenge, after ginning and classification, US cotton bales are assigned barcodes and sold worldwide. The PBI system, developed to identify bales in the United States, ensures the traceability of each bale from the textile mill to the cotton gin – to create transparency in the entire supply chain. The Cotton USA quality brand stands for innovative, advanced, environmentally-friendly and socially-conscious cotton cultivation and processing technology as well as unique, quality-oriented classification and control of all US cotton fibres.

At Heimtextil, CCI will present product samples from the new collections of international Cotton USA licensees such as Bassetti (Italy), Caliphil (Taiwan), Cogal and Camillatex (Italy), Graser Exclusive Bettwäsche (Germany), Kimpeks and Nesa (Turkey), Liztex (Guatemala), Ningbo Guangyuan, Sunvim and Shijiazhuang Changshan (China), Textiles Brito and Zermatex (Mexico) and Zucchi Group (Italy).