Cotton on Kids has partnered with Cotton Australia to launch a new range that recognizes the quality of Australian-grown cotton and consider it among the best and most sustainable in the world. As per a Textile Today report, the kid’s wear brand has committed to using quality Australian cotton to produce more than four million items of children’s clothing. It tells stories of two cotton farming families from Emerald in Queensland’s Central Highlands regions.
The new range launched by Cotton On Kids features cotton grown in the brand’s backyard. The brand is a perfect match for Australian cotton as it has a long-term plan to grow yarns and fabrics sustainably by trusted farmers.
Besides that, Aaron and Carly Kiely along with Laine and Lucy Thomson, and their children, will feature in a series of in-store and online promotional material connecting consumers with where their cotton clothing started out in the field.
