Hosted by Cotton Incorporated on May 15, 2025 in Hong Kong, the Cotton ConneXions Summit brought together industry leaders from over 124 countries. The event was attended by 124 companies, including more than 41 top global brands, sourcing organizations, manufacturers, and retailers.
The summit's agenda focused on forward-looking insights, starting with opening remarks from Metakeys: William Kimbrell, President and CEO, Cotton Incorporated and Marvin Arthur Beyer Jr, Chairman of the board,
Attendees received a global market outlook from Mark Messura, Senior Vice President - Global Supply Chain Marketing, Cotton Incorporated, who discussed economic and trade shifts impacting cotton's role in the supply chain. Heidi van den Hul, Founder, fabriCreation, delivered a presentation on global compliance impacts.
Other presentations covered a range of topics, including Fall/Winter 2026/2027 cotton trends, next-generation dyeing and finishing technologies, strategies for reducing the environmental impact of textile production, and cotton's role in a low-carbon, plastic-free future.
The event also featured the newly updated Cottonworks.com website, which aims to be the most comprehensive resource for cotton available to the industry.
The Cotton ConneXions event helps Cotton Incorporated serve as a convener of global decision-makers, especially within the dynamic Asian region, states Kimbrell. The organization recognizes the importance of collaboration for meaningful progress in the supply chain.
